Howdy!

Howdy!

I’m Laiba.

I’m Laiba.

I’m Laiba.

/lie-bah/ /لائبہ/

With 7+ years spanning tech, service design, & more, I craft holistic solutions inspired by Society 5.0: a vision of a human-centered society where economic progress & solving complex social challenges go hand-in-hand.

I champion collaboration, automate everyday systems, & empower teams to deliver purposefully. Design, to me, is more than a final product—it’s a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.

Want to chat? Reach out at thelaibaali@gmail.com, & let’s partner to create a future that works for everyone.

With 7+ years spanning tech, service design, & more, I craft holistic solutions inspired by Society 5.0: a vision of a human-centered society where economic progress & solving complex social challenges go hand-in-hand.

I champion collaboration, automate everyday systems, & empower teams to deliver purposefully. Design, to me, is more than a final product—it’s a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.

Want to chat? Reach out at thelaibaali@gmail.com, & let’s partner to create a future that works for everyone.

With 7+ years spanning tech, service design, & more, I craft holistic solutions inspired by Society 5.0: a vision of a human-centered society where economic progress & solving complex social challenges go hand-in-hand.

I champion collaboration, automate everyday systems, & empower teams to deliver purposefully. Design, to me, is more than a final product—it’s a process rooted in community, curiosity, & optimism. Every decision is intentional. Every voice matters.

Want to chat? Reach out at thelaibaali@gmail.com, & let’s partner to create a future that works for everyone.

Let's work together

Let's work together

Let's work together

Explore my resume

Explore my resume

Explore my resume

My Principles

The foundational approaches I work with in every project, big or small.

(Scroll)

Joy

Develop products & systems
to spark delight

Sustainability

Build on long-lasting,
closed-cycle approaches

Mobility

Create a future of
democratized transportation

Autonomy

Empower systems & users
to be self-sufficient

Connectivity

Foster & nurture inter-system
& user connections (HMI/HCI)

Future-forward

Leverage bleeding edge systems
& design for tomorrow

Currently

Currently

Currently

Nose in a book, always

Nose in a book, always

I’m currently wrapping up my BFA in Communication Design @UNT (Go Mean Green!).

Meanwhile, I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data. Reach out any time to learn more!

I’m currently wrapping up my BFA in Communication Design @UNT (Go Mean Green!).

Meanwhile, I'm studying how data storage affects neural information processing, researching new ways XR/VR can be utilized to store data. Reach out any time to learn more!

Working hard (hardly feels like working)

Working hard (hardly feels like working)

Busy at EmpowerYOUniversity, I’m working with marketing to revamp their web presence to enhance accessibility & optimize lead capture rates.

I’m also partnered with Campus Connect as Head of UX, exploring & implementing new ways to build value & trust for users across core market segments.

Busy at EmpowerYOUniversity, I’m working with marketing to revamp their web presence to enhance accessibility & optimize lead capture rates.

I’m also partnered with Campus Connect as Head of UX, exploring & implementing new ways to build value & trust for users across core market segments.

Endless play, endless adventures

Endless play, endless adventures

I’m replaying Horizon: Forbidden West for the 43539000th time (I’m a certified nerd).

Offline, I love cruising on my motorcycle, exploring new places & hiking through the woods (I’m also a certified tree-hugger). Explore my favorite photos from my adventures below on Unsplash.

I’m replaying Horizon: Forbidden West for the 43539000th time (I’m a certified nerd).

Offline, I love cruising on my motorcycle, exploring new places & hiking through the woods (I’m also a certified tree-hugger). Explore my favorite photos from my adventures below on Unsplash.

Explore my Unsplash

Past
Adventures

Past
Adventures

The projects, partnerships, & experiences that have taught me the skills I use today.

Details on LinkedIn

Details on LinkedIn

EXPERIENCE

Campus Connect AI | 2025 – TODAY
Director of UX

EmpowerYOUniversity | 2024 – TODAY
User Experience Design Intern

Operation Kindness | 2024 – 2025
User Experience Designer

Freelance Design | 2019 – TODAY
User Experience & Visual Designer

University of North Texas // Dining, UBSC | 2021 – 2023
Jr. User Experience Designer, Spatial Designer

Frisco ISD // Heritage High School | 2018 – 2021
Graphic Designer

Allstate | 2019
Jr. Graphic Designer

Hewlett Packard Enterprise | 2018 – 2019
Graphic Design Intern

AWARDS & RECOGNITIONS

UNT Professional Leadership Program | 2024
McKinsey & Co. Case Study Award + Medallion Award

University of North Texas // Dining Services | 2023
Employee of the Year (selected from 4,000+)

Cora Stafford Gallery | 2022
EMERGENCE Exhibitionist

University of North Texas | 2021
Dean’s Excellence Scholar III; Honors

Scholastic Art & Writing Awards | 2021
National Gold Medal, Regional Gold Key

Scholastic Art & Writing Awards | 2019
Regional Silver Key, Honorable Mention

TALKS & WORKSHOPS

Frisco ISD // Workshop | 2025
The Importance of Design Thinking

University of North Texas // Speaker | 2023
NACUFS & MCURC | Hospitality & Design Panelist

Independent Study & Mentorship Program // Talk | 2021
Design Builds Gratitude; Gratitude Builds Hope

Islamic Center of Frisco // Talk | 2019
Art & . . . STEM? As a Career?

LEADERSHIP & SERVICE

UNT UX Student Association | 2024 – TODAY
Designer & Digital Community Manager

User Experience Professionals Association | 2024 – TODAY
Member

CreativeMornings @Dallas | 2025 – TODAY
Member & Volunteer

NSLS & NSCS | 2022 – TODAY
Member & Volunteer

Recommend–
ations

Recommend–ations

Recommendations

From the managers, directors, & mentors that have supported & shaped my career.

Bryant Canzoneri
Creative Director

Laiba is a very talented designer with a great attitude — & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.

Bryant Canzoneri
Creative Director

Laiba is a very talented designer with a great attitude — & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.

Bryant Canzoneri
Creative Director

Laiba is a very talented designer with a great attitude — & those things don’t always coincide with artists. She seemed advanced beyond many of her peers in her professional attitude, & while she only worked part-time, she treated the job as a professional.

In short, if you asked me “Would you rehire Laiba?,” I’d give an emphatic yes.

Matthew V. Pirtle
Founder & Mentor

I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.

Laiba is a true professional whose skills will be an invaluable asset to any team.

Matthew V. Pirtle
Founder & Mentor

I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.

Laiba is a true professional whose skills will be an invaluable asset to any team.

Matthew V. Pirtle
Founder & Mentor

I have had the pleasure of observing Laiba grow from a dedicated student to a consummate professional. Her journey has been marked by a consistent thoroughness, creativity, & an unwavering commitment to excellence.

Laiba is a true professional whose skills will be an invaluable asset to any team.

Alyssa Torrence
Director of Guest Experiences

It was a joy to work with Laiba! She is an exceptional individual — she is intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.

Alyssa Torrence
Director of Guest Experiences

It was a joy to work with Laiba! She is an exceptional individual — she is intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.

Alyssa Torrence
Director of Guest Experiences

It was a joy to work with Laiba! She is an exceptional individual — she is intelligent, humble, hard-working, a great listener, & an even better problem-solver. She has all the skills of a thoughtful, considerate designer.

Laiba is a genuinely good person. She's kind, generous & always ready to contribute to the success of the team.

Let's work together to create
a sustainable & delightful world
for everyone.

Let's work together to create a sustainable & delightful world for everyone.

Let's work together to create
a sustainable & delightful world
for everyone.

Currently

Completing my BFA in UX Design @UNT while doing freelance & contract work. Advocating for the value of design thinking. Always down to chat (reach out anytime!)

Connect with me!

thelaibaali@gmail.com

My LinkedIn

View my resume

Explore my portfolio

Home

My work

About me

Connect with me!

thelaibaali@gmail.com

My LinkedIn

View my resume

My portfolio

Home

My work

About me

Currently

Completing my BFA in UX Design @UNT while doing freelance & contract work. Advocating for the value of design thinking. Always down to chat (reach out anytime!)

Connect with me!

thelaibaali@gmail.com

My LinkedIn

View my resume

My portfolio

Home

My work

About me